First Shoot → Repeat Client Funnel

Where Most RE Media Businesses Lose Money

First Shoot Completed 100
Receive Photos (Day 1-3) 85
15% Drop Off
Open Follow-Up Email (Day 7) 60
25% Drop Off
Consider Rebooking (Day 14) 45
15% Drop Off
Book Second Shoot (Day 30) 25
20% Drop Off
Become Repeat Client 13
12% Drop Off

Industry Average: Only 13% Convert to Repeat Clients

87 out of 100 first-time clients never book again

The Transformation

What Changes When You Implement The System

❌ WITHOUT SYSTEM
Repeat Booking Rate
13%
Avg Time to Rebook
90+ days
Lifetime Shoots
1.3
Monthly Revenue (100 clients)
$2,600
Revenue per client
$260
✓ WITH SYSTEM
Repeat Booking Rate
68%
Avg Time to Rebook
14 days
Lifetime Shoots
4.2
Monthly Revenue (100 clients)
$8,400
Revenue per client
$840

3.2X MORE REVENUE

Same clients. Same effort. Better follow-up system.

The 7-Touch Conversion Framework

Turn First-Time Clients Into Lifetime Clients

1
Day 0
Welcome Email + Thank You
2
Day 1-2
Deliver Photos EARLY
+15%
3
Day 3
Check-In + Bonus Value
4
Day 7
Case Study + Social Proof
+22%
5
Day 14
Soft Offer + Incentive
+18%
6
Day 21
Package Introduction
+8%
7
Day 30
Direct Outreach + Close
+5%

Cumulative Conversion Boost

+68%

13% baseline → 68% with all 7 touches implemented

The 3 Critical Drop-Off Points

Where You're Losing Clients (And How to Fix It)

✓
First Shoot
Client is excited
High energy
⬇️
!
DROP-OFF #1
Day 3-5
Excitement fades
Lost: 15%
📧
Follow-Up
Email sent
No response
⬇️
!
DROP-OFF #2
Day 7-14
They forget you
Lost: 25%
📱
Rebook Ask
Generic offer
No urgency
⬇️
!
DROP-OFF #3
Day 21-30
No compelling reason
Lost: 47%
13%
Rebook
Only 13% make it
without system

The Fix for Each Drop-Off Point

Fix #1: Day 3-5
Deliver photos EARLY
+ Bonus images they didn't expect
+ "How to maximize impact" guide
Result: Keep excitement alive
Fix #2: Day 7-14
Case study + social proof
+ "Listings with pro media sell 32% faster"
+ Show tangible ROI
Result: Make value undeniable
Fix #3: Day 21-30
Time-limited incentive
+ "Book this week, get drone free"
+ Create urgency
Result: Force the decision

The 3 Wow Moments

Exceed Expectations at Every Stage

WOW MOMENT #1
The Delivery
Promise: 24-hour delivery
Deliver: 12-18 hours

+ Include 2 bonus shots
+ Send "maximize impact" guide
+ Personal note
Impact: "They're faster AND better than I expected"
WOW MOMENT #2
The Check-In
Day 7: Personal email
NOT selling

+ "How did listing go?"
+ Offer free listing description
+ Ask for feedback
Impact: "They actually care about my success"
WOW MOMENT #3
The ROI Report
Day 14: Send performance data

+ "Your listing sold in 12 days"
+ "Market avg: 28 days"
+ "You saved $800 in costs"
Impact: "This is actually making me money"

Each Wow Moment = +15-20% Conversion Boost

The Conversion Multiplier Effect

Small Improvements = Massive Results

How 5 Small Improvements Create 5X Results
Early Delivery
+15% × Personal Touch
+20% × Social Proof
+25%
×
Time-Limited Offer
+18% × Package Option
+12%
Combined Effect:
5.23X
13% → 68% Conversion Rate

The Realtor's Decision Timeline

When They Decide to Rebook (Or Not)

0
Day 0
First shoot completed
Excitement: HIGH
!
Day 1-3
Waiting for photos
Excitement: FADING
✓
Day 7
Case study received
Interest: RENEWED
?
Day 14
Considering options
Decision: FORMING
!
Day 21
Make or break moment
Decision: CRITICAL
$
Day 30
Books again or lost
Outcome: FINAL

The Critical Window

Days 1-7: Keep excitement alive
Days 7-14: Build trust with proof
Days 14-21: Create desire for more
Days 21-30: Close with urgency

The Conversion Impact Calculator

Real Numbers from 100 First-Time Clients

First-Time Clients
100
Average Shoot Price
$200
Lifetime Value = Clients × Conversion Rate × Avg Shoots × Price
WITHOUT SYSTEM
(13% convert)
$3,380
100 × 13% × 1.3 shoots × $200
IMPROVEMENT
(↑55% points)
+423%
More revenue from
same 100 clients
WITH SYSTEM
(68% convert)
$17,680
100 × 68% × 4.2 shoots × $200

$14,300 More Revenue

From the SAME 100 clients. Just better follow-up.

The Trust Building Ladder

How Realtors Move From Skeptical to Loyal

1
Skeptical (Day 0)
"Let's see if they're actually good..."
Action: Deliver early + exceed expectations immediately
LOW TRUST
2
Cautiously Impressed (Day 3)
"Okay, the photos are actually really good..."
Action: Personal check-in shows you care beyond the transaction
BUILDING
3
Considering (Day 7)
"This might actually help me sell faster..."
Action: Show ROI data and case studies to validate belief
GROWING
4
Convinced (Day 14)
"I should use them for my next listing..."
Action: Make it easy with incentive and package options
STRONG
5
Committed (Day 30)
"I'm using them for all my listings from now on"
Action: Lock in with monthly package and VIP treatment
HIGH TRUST

The Goal

Move them from Stage 1 to Stage 5 in 30 days
Each stage requires specific action to advance to the next
Most businesses get stuck at Stage 2-3